Portfolio: St Peters Plus Ultra Articles

In 2018, Kelsey became the Communications Officer at St Peters Lutheran College. The role placed her within the College’s Community Engagement team (responsible for marketing, publications, events and enrolments) and has pushed her to perfect and develop a wide range of skills.

St Peters Lutheran College

Communications Officer (2018 – Present)

As the Communications Officer at St Peters, Kelsey has written web copy; managed and developed College’s social media accounts; produced online content for marketing purposes (written, photo and video); conducted interviews with past and present staff and students; written articles for the College’s bi-annual publication, Plus Ultra; edited the annual College Review (yearbook); compiled and published the weekly newsletter; and covered multiple school events as a photographer. She has worked closely with Community Engagement and Events staff to promote internal and external events (held on the school grounds); has assisted in advertising said events on Eventbrite; and has worked with third-party marketing professionals to better improve the College’s SEO and SEM results.

In addition to her daily tasks, Kelsey took on a pet project of re-hauling the College website. This was in an effort to increase usability, optimise copy and ensure branding was consistent throughout all marketing collateral. The project is currently ongoing.

Kelsey’s long-form copy, as featured in Plus Ultra, can be viewed via the links below.

Plus Ultra Articles:

July 2018

October 2018