Portfolio: Travel and Copywriting

Kelsey worked as the Digital Copywriter for Ignite Travel Group from 2016 – 2018. Her role required her to write, edit and manage the digital copy across Ignite’s entire product suite (15+ brands), as well as assist with print advertising, online marketing collateral and media releases.



As the Digital Copywriter for Ignite Travel Group, I was responsible for writing, editing and maintaining the copy across Ignite’s My Holiday Centre product suite (then 13 individual brands) and the GET LUXE brand (co-owned by Flight Centre). I also assisted the Holiday Rewards Plus team with their digital copy, marketing collateral and media releases for Flybuys Travel, Travel at 60, and RACQ travel deals.

During my employment I:

  • developed a company-wide copy style guide;
  • re-branded and launched 14 new websites (copywriting, SEO, HTML, blog creation);
  • produced advertising and marketing collateral (print and online campaign creative, media releases, advertorials and third-party blogs);
  • managed a team of interns and freelance writers (budgeting, workload and training);
  • assisted Marketing Coordinators with EDM copy; and
  • monitored the company’s social media accounts

Examples of my website copy and blog writing can be viewed here: